“A beacon is an intentionally conspicuous device designed to attract attention to a specific location.  Beacons can also be combined with semaphoric or other indicators to provide important information, such as status of an airport, by the colour and rotational pattern of its airport beacon, or of pending weather as indicated on a weather beacon mounted at the top of a tall building or similar site.  When used in such fashion, beacons can be considered a form of optical telegraphy.

Beacons help guide navigators to their destinations.  Classically, beacons were fires lit at well-known locations on hills or high places, used either as lighthouses for navigation at sea, or for signaling over land that enemy troops were approaching, in order to alert defenses.

As signals, beacons are an ancient form of optical telegraphy, and were part of a relay league.”

— Wikipedia http://en.wikipedia.org/wiki/Beacon

Flashing Red Light is a coaching practice intended to draw your attention to specific issues, make conscious decisions to navigate to your selected destination, and include you in a network or relay league of like-minded entrepreneurs and executives for mutual benefit.  And thus, the beacon featured in the logo.

Of course I also have a fondness for radio towers and emergency vehicles, but that’s just a happy coincidence, a kind of triple entendre.