If you, like me, have wondered why so few executives and business people can write persuasively (or at all)… you might find this lengthy article in The Atlantic magazine will illuminate the issue for you.

I know that in my work coaching entrepreneurs, many otherwise talented and passionate startup founders are hampered, handicapped really, in their inability to write clearly, effectively and above all, persuasively.

Why not?

Yes of course, the U.S. education system needs repair and improvement, but what you may find the article inspiring for the point of view it brings to this problem — because improvement came not from a new technology for instruction, not more school hours, and not by changing teachers.

Improvement came by placing an huge focus on the basics of analytic writing, every day, in every class.  This could be a model of educational reform, and it could expand the number of students will be our next startup founders.